Outdoor (Billboards, Buntings, Electronic displays)
Outdoor Advertising, also known as Out-of-Home advertising, refers to any type of advertising that reaches the consumer when he or she is outside the home. It is a mass-marketing medium like TV and Radio, and is best used for communicating broad messages, branding and support campaigns. The most common form of outdoor advertisings are Billboard Ads., Point of Sale Displays, Street Furniture (bus shelters, kiosks, telephone booths, etc.), Transit Ads. and Wraps (taxis, buses, subways, trains, etc), Mobile Billboards and Ambient Ads. (the placing of ads on unusual items or in unusual places you wouldn’t normally see an ad.) MTA can assist our clients in the design of a marketing strategy and selection of the most appropriate mix of outdoor ads. to meet their advertising objectives, preparation of the advertisement artwork and booking of the advertising space in multiple outdoor media.