We Help You Create Conversions and Results-Oriented Facebook Ads

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Reach All The Right People More Effectively on Facebook

 

Engage people where they’re already engaged.

On Facebook, you can target your ads to exactly the people you’d like to connect with, and decide how much you’d like to spend. Once your Facebook ads are running, Facebook Ads Manager shows how you’re doing so you can continue to invest in the ads that bring you the most success.

How Facebook Ads Work

Ads on Facebook are unique. They’re shown to specific groups of highly engaged people on desktop and mobile.
When your ads have great creative content and are well targeted, they get more likes, comments and shares.

Top Targeting Options

Location: Helps you make sure you’re reaching people on Facebook in a location that’s relevant to your business. If you’re a local business, you should always use Location targeting.

Gender: Ads that are gender specific. Segment your audience—create two Facebook ads that are exactly the same but one is targeted to men and one to women to see who is most responsive.

Broad Categories: Reaching people on Facebook who fall into a certain general category (e.g. parents).

moving icon of a puzzle for advertising

Age: If you’re advertising something that requires age verification (e.g. alcohol). Narrow down your Facebook audience to the age group that’s most likely to be potential customers.

Interests: Reaching people on Facebook with an interest that’s similar to what you’re offering.

Connections: Targeting a Facebook ad to people who have a certain connection to your Facebook Page (e.g. people who Like your Page).

Location: Helps you make sure you’re reaching people on Facebook in a location that’s relevant to your business. If you’re a local business, you should always use Location targeting.

 

Age: If you’re advertising something that requires age verification (e.g. alcohol). Narrow down your Facebook audience to the age group that’s most likely to be potential customers.

 

Gender: Ads that are gender specific. Segment your audience—create two Facebook ads that are exactly the same but one is targeted to men and one to women to see who is most responsive.

 

Interests: Reaching people on Facebook with an interest that’s similar to what you’re offering.

 

Broad Categories: Reaching people on Facebook who fall into a certain general category (e.g. parents).

 

Connections: Reaching people on Facebook who fall into a certain general category (e.g. parents).

Promoted posts

Facebook Page posts helps you reach more people.

When you promote a Facebook post, you can choose to reach more of the people who like your Facebook Page or expand your audience to everyone on Facebook. If you choose “everyone on Facebook’: make sure to add Location targeting so you reach only audiences who will find your business relevant.

Facebook Offers

Are posts about a special discount/ promotion that can be created right from the sharing tool on your Facebook Page.

As it appears on the Facebook News Feed, it highlights a “Get Offer” button which encourages people to claim it. Barcodes can also be created for easy scanning and tracking of sales.

So you can track the conversions of your Facebook Offers not just through the number of claims, but also by how many customers walk into your store with it.

The Facebook Ad Goals You Can Choose From Are:

Awareness

  • Brand Awareness
  • TReach

Consideration

  • Traffic
  • Engagement
  • App Installs
  • IVideo Views
  • Lead Generation
  • wMessages

Conversions

  • Conversions
  • Catalog Sales
  • Store Traffic

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