Universiti Teknologi PETRONAS (UTP)
Project: Universiti Teknologi PETRONAS
Services: Digital Media Advertorials, Google Ads, Facebook Ads
Industry: Education
ABOUT
Universiti Teknologi PETRONAS (UTP) is a leading private university in Malaysia and a wholly-owned subsidiary of PETRONAS, a Malaysian oil and gas company. It offers a range of industry-relevant engineering, science and technology programmes at undergraduate and postgraduate levels.
CHALLENGE
UTP aim is to generate more leads for student enrolments for their new semester intake on their Undergraduate, Postgraduate and Foundation programmes.
Universiti Teknologi PETRONAS (UTP)
Project: Universiti Teknologi PETRONAS
Services: Digital Media Advertorials, Google Ads, Facebook Ads
Industry: Education
ABOUT
Universiti Teknologi PETRONAS (UTP) is a leading private university in Malaysia and a wholly-owned subsidiary of PETRONAS, a Malaysian oil and gas company. It offers a range of industry-relevant engineering, science and technology programmes at undergraduate and postgraduate levels.
CHALLENGE
UTP’s aim is to generate more leads for student enrolments for their new semester intake on their Undergraduate, Postgraduate and Foundation programmes.
Print Publications
A mix of full-wraps, full-page advertorial, editorial, display and classified ads were utilized on multiple newspapers.
As UTP had the goal of increasing brand saliency in the general Malaysian market, advertisements were made for all three: English, Chinese and Bahasa newspapers.
Papers advertised: The Star, Sinchew Press, Berita Harian, The Edge Financial Daily.
Why Advertise with Us?
Print Publications advertising offer a plethora of advertising opportunities, allowing you to target specific niches, geographic locations and interests.
- Strategizing publication strategies
- Artwork Design
- Booking Placements
- Managing relations with print publications
Google, Facebook & Instagram
- Produced UTP’s course enquiry landing webpage for easier conversion tracking.
- Y-o-Y: 71% ROAS increase from Google and a 47% ROAS increase from Facebook and Instagram.
- Constant optimisation of UTP’s existing search term campaigns to reduce wastage and focus on capturing the highest-converting search terms.
Designed attractive creatives to attract students and parents to UTP’s landing page
Setup and ran full campaigns with strong optimisation to reduce PPC costs and to attain more leads