City University
Bringing in scholarship applications from SPM leavers and Pre-U students, online, in print and on the LRT.
- 10k+Leads
- 80k+Impressions
- 10Newspapers
About the client
Education built for employability
City University Malaysia is a private university established in Selangor in April 1984. It promotes holistic, industry-driven education to make sure its graduates are ready for employment.
The challenge
Reach the brightest school leavers
Looking for more talented students to join its ranks, City University wanted to generate more leads for scholarship applications from new SPM leavers and graduating Pre-U students.
Google & Facebook ads
Leads that kept coming
- Produced a course enquiry landing page for easier conversion tracking.
- Generated more than 10,000 leads in less than a year, and over 80,000 impressions in under three campaigns.
- Designed creatives to attract students and parents to the landing page.
- A/B tested ads to improve conversion rates across different audience interests.
- Continuously optimised search terms to cut wasted spend and focus on the highest-converting searches.
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Print publications
Written for parents
To attract as many SPM leavers as possible after their exams, we ran scholarship ads in English, Chinese and Bahasa Malaysia newspapers. The ads were written for parents, the audience most likely to read them.
- Star Metro
- Star Biz
- Digital Edge Daily
- The Malaysian Reserve
- New Sabah Times
- China Press
- Sin Chew Daily
- Oriental Daily
- Harian Metro
- Utusan Malaysia
Outdoor advertising
On the LRT
We helped City University plan and choose the right mix of outdoor ads to reach potential students out of home, including the artwork and booking of advertising space on the LRT.
- Designed billboards, banners and stickers for outdoor use.
- Managed relations with media and transport partners.