Country Garden Group
Project: Diamond City, Lake City KL, Forest City, Danga Bay
Services: Google Ads, Press Ads
Industry: Property
ABOUT
Country Garden is a developer of global green smart eco-cities, and is at the forefront of China’s new urbanization process. It has given a modern facelift to over 700 cities and towns to meet the needs of local residents for a better life.
CHALLENGES
- Diamond City, the first Spanish Villa Township in Malaysia.
- Lake City KL, 80-acre HOPSCA project with transit-oriented development.
- Forest City, a smart and green futuristic city on four man-made islands that combines environment, nature and technology.
- Country Garden Danga Bay, freehold mixed development built on 57 acres of sprawling sea-fronting land.
Country Garden Group
Project: Diamond City, Lake City KL, Country Garden Danga Bay, Forest City
Services: Google Ads, Press Ads
Industry: Property
ABOUT
Country Garden is a developer of global green smart eco-cities, and is at the forefront of China’s new urbanization process. It has given a modern facelift to over 700 cities and towns to meet the needs of local residents for a better life.
CHALLENGES
- Diamond City, the first Spanish Villa Township in Malaysia.
- Lake City KL, 80-acre HOPSCA project with transit-oriented development.
- Forest City, a smart and green futuristic city on four man-made islands that combines environment, nature and technology.
- Country Garden Danga Bay, freehold mixed development built on 57 acres of sprawling sea-fronting land.
Web Development
MTA developed enquiry landing pages for Diamond City, Lake City and Country Garden Danga Bay when each project was released. This was offered together with our Google Advertising Package as we hosted these websites on our server to track conversions and leads.
Created websites that were equally visually pleasing and efficient on both desktop and mobile phones
Discussed visions and plans to create key points of differences between each brand
Google Display, Search & Performance Max Ads
- Ads for Diamond City, Lake City KL and Danga Bay appeared on YouTube, Google Display, Search, Maps, Gmail, Apps and Discovery pages.
- Up to 9 ad groups were created for each campaign; each with differing asset groups, languages, artwork and target audiences.
- A/B Testing for better predictions on which campaign type, ad group, target audience, and creative art combination performed the best in creating leads.
- Constant optimisation of the projects’ existing search term campaigns to reduce wastage and focus on capturing the highest-converting search terms.
We are a certified Google Partner:
Mega Trend Advertising is a certified in creating and managing your Google advertising campaigns.
Print Publications
A mix of full-wraps, full-page advertorial, editorial, display and classified ads were utilized on multiple newspapers.
As Country Garden had the goal of introducing new differentiated projects to the general Malaysian market, celebratory advertisements were made for the English and Chinese markets.
Assisted in selecting the most appropriate publications to meet advertising objectives
Aided in booking advertising placements and managing relations with print publications