City University Malaysia
Project: City University Scholarship and Programmes
Services: Press Ads, Google Ads, Facebook Ads
Industry: Education
ABOUT
City University Malaysia is a private university established in Selangor, Malaysia in April 1984. It is dedicated towards promoting education holistically and industrially driven to ensure employability of all its graduates.
CHALLENGE
Looking for more talented students to join their ranks, City University’s aim is to generate more leads for scholarship applications from new SPM leavers and graduating Pre-U students.
City University Malaysia
Project: City University Scholarship and Programmes
Services: Press Ads, Google Ads, Facebook Ads
Industry: Education
ABOUT
City University Malaysia is a private university established in Selangor, Malaysia in April 1984. It is dedicated towards promoting education holistically and industrially driven to ensure employability of all its graduates.
CHALLENGE
Looking for more talented students to join their ranks, City University’s aim is to generate more leads for scholarship applications from new SPM leavers and graduating Pre-U students.
Google & Facebook Ads
- Produced City University’s course enquiry landing webpage for easier conversion tracking.
- Accumulative 10k+ leads in less than 1 year
- More than 80k impressions in under three campaigns
- Constant optimisation of City University’s existing search term campaigns to reduce wastage and focus on capturing the highest-converting search terms.
Designed attractive creatives to attract students and parents to City University’s landing page
A/B Testing to optimize for conversion rates depending on differing target demographic interests
Print Publications
As City University had the goal of attracting as many SPM-leavers as possible after SPM, scholarship advertisements were made for all three: English, Chinese and Bahasa newspapers.
These advertisements were written to target parents as they were the audience segment with the highest likelihood of readership.
Papers advertised: Star Metro, Star Biz, Digital Edge Daily, The Malaysian Reserve, New Sabah Times, China Press, Sinchew Press, Oriental Daily, Harian Metro, Utusan Malaysia.
Outdoor Advertising
MTA assisted City University in strategizing and selecting of the most appropriate mix of outdoor advertisements to reach potential students out-of-home.
Our service included artwork and booking of the outdoor advertising space on LRTs.
Designed attractive billboards, banners and stickers for outdoor advertising use
Managed relations with media and transport partners