A’ Famosa Resort
Project: Safari Wonderland, Resort Hotel, Old West, Freeport Outlet, Water Park
Services: Google Ads, Facebook, Press Ads, Outdoor Advertising
Industry: Entertainment
ABOUT
A’Famosa Resort Malacca Malaysia, an integrated holidays and business destination boasts a Golf Course, Resort Hotel, Villas, Condotel, Water Theme Park, Safari Wonderland, Old West, Freeport A’Famosa Outlet, Sport & Recreation Park.
CHALLENGES
Developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. A’Famosa wanted to portray themselves as a magical destination for families and kids- offering all-in-one attractions for fun, shopping, corporate outings and school camping.
A’ Famosa Resort
Project: Safari Wonderland, Resort Hotel, Old West, Freeport Outlet, Water Park
Services: Google Ads, Facebook, Press Ads, Outdoor Advertising
Industry: Entertainment
ABOUT
A’Famosa Resort Malacca Malaysia, an integrated holidays and business destination boasts a Golf Course, Resort Hotel, Villas, Condotel, Water Theme Park, Safari Wonderland, Old West, Freeport A’Famosa Outlet, Sport & Recreation Park.
CHALLENGES
Developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. A’Famosa wanted to portray themselves as a magical destination for families and kids- offering all-in-one attractions for fun, shopping, corporate outings and school camping.
Outdoor Advertising
MTA assisted A’ Famosa in strategizing and selecting of the most appropriate mix of outdoor advertisements to reach potential customers out-of-home.
Our service included artwork and booking of the outdoor advertising spaces on LRTs, MRTs and cinemas.
Managed relations with media and transport partners
Designed attractive gangway side panels, top panels, train door stickers and wall panels for LRT and MRTs
Google Display, Search & Facebook
- Y-o-Y (Google): 33% decrease in avg. cost
- Y-o-Y (Google): 75% increase in interaction rate
- Y-o-Y (Google): 12% decrease in Cost per Conversion cost
- A/B Testing for better predictions on which campaign type, ad group, target audience, and creative art combination performed the best in creating leads.
- Constant optimisation of the projects’ existing search term campaigns to reduce wastage and focus on capturing the highest-converting search terms.
We are a certified Google Partner:
Mega Trend Advertising is a certified in creating and managing your Google advertising campaigns.
Print Publications
A mix of full-wraps, full-page advertorial, editorial, display and classified ads were utilized on multiple newspapers.
As A’ Famosa had the goal of introducing each separated attraction to the general Malaysian market, advertisements were designed and made with differentiated artworks and promotions.
Assisted in selecting the most appropriate publications to meet advertising objectives
Aided in booking advertising placements and managing relations with print publications