Facebook & Instagram ads
Reach all the right people more effectively with Meta Ads. We plan, run and track Facebook and Instagram ad campaigns for businesses in Malaysia. Engage people where they’re already engaged: on Facebook, Instagram, Messenger and Threads, targeted to exactly the people you’d like to connect with, on a budget you decide.
Get a free Meta Ads quote ↓- Messenger
- WhatsApp chats
- Threads
How Meta ads work
Engage people where they’re already engaged
Ads people actually engage with
Ads on Meta are shown to specific groups of highly engaged people on desktop and mobile. You choose who to reach and how much to spend. When your ads have great creative and are well targeted, they earn more likes, comments, shares and messages.
- Image
- Video
- Reels
- Stories
- Carousel
- Collection
Boosted posts
Boost a post from your Facebook Page or Instagram account to reach more of the people who already follow you, or a new audience entirely. If you open it up to a wider audience, location targeting keeps it in front of people your business is relevant to.
Tracking every result
Once your ads are running, Meta Ads Manager shows how they’re performing, so you keep investing in the ads that bring the most success. With the Meta Pixel and Conversions API set up on your website, you can see exactly which ads bring in enquiries and sales.
NewFacebook Offer ads were retired in 2021. Promotions now run as regular ads with an offer in the creative, measured through conversion tracking.
Placements
Where your ads can appear
Facebook
Feed, Stories, Reels, Marketplace and in-stream video.
Instagram
Feed, Stories, Reels and Explore.
Messenger & WhatsApp
Click-to-message ads that open a chat with your business in Messenger, WhatsApp or Instagram Direct.
Threads
Ads in the Threads feed, open to all advertisers since 2025 and shown to users worldwide since early 2026.
Targeting
Top targeting options
Location
Reach people in the countries, states, cities or radius around your shop that matter to your business. If you’re a local business, always use it.
Age & gender
Narrow your audience to the age group most likely to buy, which is essential for age-restricted products, or test the same ad on different groups to see who responds best.
Interests & behaviours
Reach people whose interests and activities match what you offer. Meta has consolidated many of these options in recent years, so it pays to work with the ones that are still available and relevant.
Custom audiences
Show ads to people who already know you: website visitors, customer lists, and people who have engaged with your Page, profile or videos.
Lookalike audiences
Find new people who share the traits of your best existing customers.
Advantage+ audience
Meta’s AI uses your suggestions as a starting point and finds more people likely to respond, now the default for most campaigns.
Campaign objectives
Choose your campaign goal
Awareness
Show your ads to the people most likely to remember them.
Traffic
Send people to your website, app or Instagram profile.
Engagement
Get more messages, video views, post engagement, Page likes or event responses.
Leads
Collect enquiries through instant forms, calls, chats or your website.
App promotion
Get more people to install and use your app.
Sales
Find people likely to buy, on your website, in your app or through chat.
Enquiry
Get a free quote
Tell us about your business and what you’d like your Meta ads to achieve, and we’ll recommend the right objective and setup for you.
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