Universiti Teknologi PETRONAS
Driving more enrolment leads for UTP’s undergraduate, postgraduate and foundation intakes, in print and online.
- +71%Google ROAS
- +47%Meta ROAS
- 3Languages
About the client
A leading private university
Universiti Teknologi PETRONAS (UTP) is a leading private university in Malaysia and a wholly-owned subsidiary of PETRONAS. It offers industry-relevant engineering, science and technology programmes at undergraduate and postgraduate levels.
The challenge
More students for every intake
UTP wanted to generate more leads for student enrolments for its new semester intake, across its undergraduate, postgraduate and foundation programmes.
What we did
Print publications
Heard in three languages
We used a mix of full wraps, full-page advertorials, editorial, display and classified ads across multiple newspapers. To raise UTP’s profile across the Malaysian market, ads ran in English, Chinese and Bahasa Malaysia newspapers.
- The Star
- Sin Chew Daily
- Berita Harian
- The Edge Financial Daily
- Planned the publication strategy and designed the artwork.
- Booked the placements and managed relations with the publishers.
Google, Facebook & Instagram
More leads, better returns
- Produced a course enquiry landing page for easier conversion tracking.
- Grew return on ad spend by 71% on Google and 47% on Facebook and Instagram, year on year.
- Designed creatives to attract students and parents to the landing page.
- Set up and ran full campaigns with strong optimisation to lower PPC costs and win more leads.
- Continuously optimised search terms to cut wasted spend and focus on the highest-converting searches.
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