Country Garden
Introducing four distinct developments, from a Spanish villa township to a futuristic island city, to the Malaysian market.
- 4Developments
- 3Landing pages
- 7Google networks
About the client
Building green, smart cities
Country Garden develops green, smart eco-cities and has been at the forefront of China’s new urbanisation. At the time of the campaign, it had given a modern facelift to more than 700 cities and towns to meet the needs of local residents for a better life.
The challenge
Four launches, four different stories
- Diamond City: the first Spanish villa township in Malaysia.
- Lake City KL: an 80-acre HOPSCA project with transit-oriented development.
- Forest City: a smart, green futuristic city on four man-made islands.
- Country Garden Danga Bay: a freehold mixed development on 57 acres of sea-fronting land.
Web development
A landing page for every launch
We built enquiry landing pages for Diamond City, Lake City KL and Country Garden Danga Bay as each project was released. They came with our Google Ads package and were hosted on our server, so every conversion and lead could be tracked.
- Designed sites that look great and work smoothly on both desktop and mobile.
- Worked with the client to define clear points of difference between each brand.
Google display, search & Performance Max
Everywhere buyers look
- Ads for Diamond City, Lake City KL and Danga Bay ran across YouTube, Google Display, Search, Maps, Gmail, apps and Discover.
- Each campaign had up to 9 ad groups, with different asset groups, languages, artwork and target audiences.
- A/B tested campaign types, ad groups, audiences and creatives to find the combinations that generated the most leads.
- Continuously optimised search terms to cut wasted spend and focus on the highest-converting searches.
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Print publications
Celebrating every launch
We used a mix of full wraps, full-page advertorials, editorial, display and classified ads across multiple newspapers. To introduce each new project to the Malaysian market, we created celebratory ads for English and Chinese readers.
- Selected the most suitable publications for each advertising objective.
- Booked placements and managed relationships with the publishers.