Joyce Tai. Media planner, paid digital specialist and the voice behind our blog.
Joyce plans campaigns that bring print, outdoor and digital together for brands across Malaysia, and she writes our guides on where Malaysian marketers should be putting their budget next.
Mega Trend Advertising, Petaling Jaya
What does Joyce do at Mega Trend Advertising?
Joyce is the person clients talk to from the first brief all the way to the final report. She turns a brand’s goals and budget into a media plan, books placements across newspapers, billboards, street buntings and digital platforms, and keeps a close eye on the results so every campaign teaches the next one something.
Before joining Mega Trend Advertising, she worked in media planning for international brands, which is where she picked up her habit of questioning every line in a media plan until it earns its place.
What is Joyce’s area of expertise?
Her background is in paid digital, and she’s at her best when online and offline media need to work together as one plan.
- Search advertising on Google Ads and Microsoft Ads
- Social advertising on Facebook and Instagram through Meta Ads
- E-commerce advertising, from product feeds to shopping campaigns
- SEO and AI search, helping brands get found on Google and quoted by tools like ChatGPT
- Integrated media planning across press, outdoor, street buntings and digital
- Marketing to Chinese Malaysians, including festive campaigns around Chinese New Year
What does Joyce write about?
She writes practical, Malaysia-specific guides for marketers who want to know what’s new and whether it’s worth their budget. Her latest pieces:
Work with Joyce
Plan your next campaign
Tell us what you’re selling, who you want to reach and your budget, and Joyce will put together a media plan that fits.