Agile Property
Project: Agile Mont Kiara
Services: Press Ads, Google Ads, Facebook, Design, Printing
Industry: Property
ABOUT
Agile Property Holdings, a renowned integrated property developer in China with over 24 years of experience and over 90 projects in cities like Guangzhou and Shanghai, was listed on the Main Board of the HKSE and is a constituent stock on the Hang Seng Composite Index.
CHALLENGE
‘Agile Mont Kiara’, valued at RM1.4 billion, in Malaysia is Agile Property’s first international venture. The brand is looking to drive market penetration, sales and brand recognition.
Agile Property
Project: Agile Mont Kiara
Services: Press Ads, Google Ads, Facebook, Design, Printing
Industry: Property
ABOUT
Agile Property Holdings, a renowned integrated property developer in China with over 24 years of experience and over 90 projects in cities like Guangzhou and Shanghai, was listed on the Main Board of the Hong Kong Stock Exchange and is a constituent stock on the Hang Seng Composite Index.
CHALLENGE
‘Agile Mont Kiara’, valued at RM1.4 billion, in Malaysia is Agile Property’s first international venture. The brand is looking to drive market penetration, sales and brand recognition. It is looking to be recognized as a high-end property developer.
Print Publications
A mix of full-wraps, full-page advertorial, editorial, display and classified ads were utilized on multiple newspapers.
As Agile had the goal of increasing brand saliency in the general Malaysian market, advertisements were made for all three: English, Chinese and to a slightly lesser degree, Bahasa newspapers.
Papers advertised: Star Metro, Star Biz, Digital Edge Daily, The Malaysian Reserve, China Press, Sinchew Press, Oriental Daily, Berita Harian, The Borneo Post, The Edge Home Business, The Edge Financial Daily, See Hua Daily.
Google Display & Search Ads
- Building a branded search and display campaign to align with Agile’s new website.
- A/B Testing to optimize for conversion rates depending on differing target demographic interests
- Constant optimisation of Agile’s existing search term campaigns to reduce wastage and focus on capturing the highest-converting search terms.
- Increased conversion rates by 2.82%
We are a certified Google Partner:
Mega Trend Advertising is a certified in creating and managing your Google advertising campaigns.
Design & Printing
MTA handled all design aspects to Agile Mont Kiara’s press advertisements, digital advertising campaigns, brochures and leaflets. Marketing materials were designed to exude elegance and class to better portray the Agile brand as a high-end property development company.
Our in-house printing facility, then, aided in the mass production of Agile’s sales brochures and leaflets.
Designed attractive creatives to showcase the development
Printed amazing quality brochures and leaflets for use