Spotify ads
Tell your story on Spotify. Be heard in the moment. People soundtrack their day with music and podcasts: to relax, commute, work out, party and everything in between. We plan and run Spotify audio, video and podcast ad campaigns for businesses in Malaysia.
Get a free Spotify Ads quote ↓- Audio
- Video
- Podcasts
- Any device
Spotify by the numbers
Millions of ears for your message
Spotify now has 777 million monthly active users worldwide, and 494 million of them listen on the free, ad-supported tier, where your audio and video ads are heard and seen. Podcast ads go further still, reaching Premium subscribers as well.
- 777MMonthly active users
- 494MAd-supported listeners
- 300MPremium subscribers, reachable through podcast ads
Source: Spotify Q2 2026 results, quarter ended 30 June 2026.
Ad formats
Impactful ad formats
Audio ads
Served between songs during active listening on any device, with a clickable companion display that drives traffic to your website.
Video Takeover
Your video plays between songs during ad breaks, with a clickable call-to-action card to extend the campaign.
Podcast ads
Tell your brand story to podcast listeners on both free and Premium plans.
Custom experiences
Bespoke branded campaigns built with Spotify’s own specialists for bigger launches.
Why Spotify works
Ear time is limitless
Listening that goes everywhere
People listen to music to make doing other things better. It lifts their mood and goes with them while they work out, shop, study or work, so your ad reaches them in moments other media can’t.
- Commute
- Workout
- Work & study
- Relaxing
- Party
Ads people are used to
People have grown used to advertising on streaming services, just as they accept the ads before a YouTube video. Listeners expect messages sponsored by brands, and don’t feel Spotify ads take away from their experience.
Music is a mirror
What people stream reflects how they feel in the moment. Spotify turns this into first-party data on moods, habits and tastes, so your ads can be targeted by age, gender, location, favourite music genres, interests and podcast topics.
Streaming Intelligence
Drive real impact for your brand
Engaged audience
Reach listeners in real-time, contextual moments, across phones, desktops and connected devices.
Unique insights
Spotify’s listening data gives a contextual understanding of your audience and a deeper look at their tastes.
Captivating formats
Bring your brand to life with audio, video and display that listeners see and hear in a no-scroll environment.
Measurable success
Track reach, completion rates and clicks to see the true impact of your messaging.
Our Own work
UTP on Spotify: audio + video
UTP’s Spotify audio ads reached their target audience on any device, in any environment and at any moment of the day, with a clickable companion display in the cover art area driving listeners to their website.
With Video Takeover, UTP’s video was also served to listeners between songs during Spotify ad breaks, with its own clickable companion unit to extend the campaign.
Plan a campaign like this ↓Enquiry
Get a free quote
Tell us who you want to reach and what you’d like your Spotify ads to achieve, and we’ll recommend the right format and targeting for you.
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