Outdoor advertising
Put your brand where people live, work, shop and travel. We plan and book outdoor advertising across Malaysia, from highway billboards and digital screens to lightboxes, transit wraps and street furniture, with complimentary artwork included.
Get a free outdoor ad quote ↓- Billboards
- Digital screens
- Lightboxes
- Transit
- Street furniture
Why outdoor
Seen by everyone, every day
Reach people on the move
Outdoor advertising, also called out-of-home (OOH), reaches people whenever they are outside the home. Like TV and radio, it is a mass medium, best for broad messages, building your brand and supporting your other campaigns. And it can’t be skipped, scrolled past or blocked.
- Mass reach
- Always on
- Local targeting
Big, bold and always on
Roadside and highway billboards put your brand in front of drivers and passengers every day, around the clock. Digital billboards let you rotate several messages or change them by time of day, so a morning ad can be different from an evening one.
- Static
- Digital
- Highway
Ride along with commuters
Train and bus wraps, station panels and digital screens travel with commuters across the city. Rapid KL’s trains and buses carried a record of nearly 1.5 million passengers in a single day at the end of 2024.
- Train wraps
- Bus wraps
- Station ads
Outdoor formats
Pick your spot
Billboards
Large roadside and highway billboards for maximum visibility, 24 hours a day.
Digital screens
LED billboards and indoor screens that rotate ads, so you can change your message by time of day.
Lightboxes
Backlit panels in malls, airports and stations that stay bright and eye-catching day and night.
Street furniture
Bus shelters and kiosks that put your brand at eye level in busy streets and neighbourhoods.
Transit ads & wraps
Train, bus and taxi wraps plus station panels that carry your message across the city.
Mobile billboards
Trucks with large ad panels that take your message to specific neighbourhoods and events.
Point-of-sale displays
Standees, shelf displays and counter units that catch shoppers right where they decide to buy.
Ambient ads
Creative placements on staircases, lift doors, floors and other spots people can’t miss.
Why advertise with us
Right place, right time
Strategy & media mix
We recommend the right mix of outdoor formats to meet your objectives and budget.
Location selection
We shortlist sites where your customers live, work, shop and travel.
Artwork included
Our outdoor service includes complimentary artwork, prepared to each format’s size and specifications.
Space booking
We book your outdoor space and deal with the media owners, so you have one point of contact.
Our work
Outdoor ads we’ve delivered
Semi-D
Billboard
The Exchange TRX
KLIA Express · KL Sentral
Big Caring Pharmacy
Platform station door · Woodlands MRT, Singapore
FAQ
Outdoor ads, answered
Quick answers to what clients usually ask before booking a billboard or outdoor campaign.
How much does billboard advertising cost in Malaysia?+
It depends on the location, traffic, the size, whether the OOH is static or digital. Tell us your target area and we’ll recommend sites with current rates.
How long should an outdoor campaign run?+
Outdoor builds familiarity through repetition, so longer runs usually work better than short bursts. Minimum booking periods vary by location and format, and we’ll advise on the right length for your goals.
Do outdoor ads in Malaysia need approval?+
Yes. Billboard sites are licensed by the local authority, and the ad itself may need approval too. In Kuala Lumpur, for example, DBKL requires billboard wording to be vetted by Dewan Bahasa dan Pustaka, with Bahasa Malaysia as the main language. we'll help you apply for these licenses when you book with us.
Do you design the artwork?+
Yes. Our outdoor service includes artwork, prepared to each format’s size and specifications.
Should I choose a static or digital billboard?+
A static billboard gives you a permanent, dominant presence at one site. A digital screen lets you change your message by time of day, but your ad shares the screen with others. Many campaigns use both.
Where in Malaysia can I advertise outdoors?+
Almost anywhere your customers are: highways and city roads, LRT, MRT and bus networks, malls, airports and residential areas. We also handle campaigns beyond Malaysia, such as MRT station door ads in Singapore. Tell us where you want to be seen and we’ll shortlist the best sites.
Enquiry
Get a free quote
Tell us where you want to be seen, your budget and your campaign dates, and we’ll recommend the right formats and sites.