Spotify Advertising

More Reasons Why Spotify Ads Work

140 Million Monthly Active Users

In the last 5 years, Spotify has increased their monthly active users from 15 million to 140 million (with a 40 million increase in the last year alone). While there are 60 million premium customers that aren’t served ads because they pay for the service, this leaves a market of 80 million ears to deliver your message to.

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Tap into our Streaming Intelligence to drive impact for your brand.

Our audience streams Spotify to soundtrack their lives — to get hyped, to calm down, to focus, to work out, to party and everything in between. At Spotify, we believe music is a mirror, reflecting how people are really feeling and what they’re doing in any given moment. Since music is inherently personal and emotional, these insights fuel our rich and textured dataset, going beyond demographics and device IDs to reflect moods, moments and mindsets. We call this dataset our Streaming Intelligence, and the more our audience streams, the more we understand them.

Ear Time is Limitless

In other words, people listen to music to make doing other things better. It puts them in a better mood and enhances whatever task they have their sights set on achieving. This could be working out, grocery shopping, studying, or writing a blog (yes, I’m rockin’ out to some Spotify).

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Changes in Consumer Behavior

People change. Sometimes it’s for the better and this is one of those times. People are generally getting used to advertisements on streaming devices. They’ve accepted the ads on YouTube before the video. They expect messages to be sponsored by a brand and don’t feel as though it takes away from their overall experience as much as they used to.

More Reasons Why Spotify Ads Work

Spotify-1

140 Million Monthly Active Users

In the last 5 years, Spotify has increased their monthly active users from 15 million to 140 million (with a 40 million increase in the last year alone). While there are 60 million premium customers that aren’t served ads because they pay for the service, this leaves a market of 80 million ears to deliver your message to.

Spotify-2

Tap into our Streaming Intelligence to drive impact for your brand.

Our audience streams Spotify to soundtrack their lives — to get hyped, to calm down, to focus, to work out, to party and everything in between. At Spotify, we believe music is a mirror, reflecting how people are really feeling and what they’re doing in any given moment. Since music is inherently personal and emotional, these insights fuel our rich and textured dataset, going beyond demographics and device IDs to reflect moods, moments and mindsets. We call this dataset our Streaming Intelligence, and the more our audience streams, the more we understand them.

Spotify-3

Ear Time is Limitless

In other words, people listen to music to make doing other things better. It puts them in a better mood and enhances whatever task they have their sights set on achieving. This could be working out, grocery shopping, studying, or writing a blog (yes, I’m rockin’ out to some Spotify).

Spotify-4

Changes in Consumer Behavior

People change. Sometimes it’s for the better and this is one of those times. People are generally getting used to advertisements on streaming devices. They’ve accepted the ads on YouTube before the video. They expect messages to be sponsored by a brand and don’t feel as though it takes away from their overall experience as much as they used to.

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